I have broad experience in the planning and execution of email marketing strategies. Through various campaigns and customer email sequences, I utilised content marketing strategies and methodology to nurture the audience which lead to open rates of over 50% in sales emails, over 30% higher than the industry standard. As well as running email marketing campaigns and producing email collateral, I also conducted automation strategies to ensure subscription retention rates were above industry standard and that leads were nurtured at this point in the sales funnel.